The product is the object of your customer relationship, the mobile of your marketing. Without product, it’s useless to think of marketing anything.

However, it is not enough to have a product to be sure of successful marketing. If this is the case, then other parameters also come into play. Therefore, the question is: what precaution to take at the product level to ensure its success in the market? This is what we will discuss in this article.

D’abord un produit sur le marché, fait l’objet d’une promesse et les acquéreurs attendent nécessairement un bénéfice en retour. Lorsque vous êtes dans une démarche relation client, cette promesse devient encore plus significative. Autant dire que vous n’avez pas droit à l’erreur.

To be sure to market your product, while meeting the promise made to your targets, it is therefore necessary to identify the expectations of your customers and design your product to meet them. What has just been formulated in a few words is not so easy to put into practice. However, to give your product a chance, you must verify that it meets a number of criteria.

We present below a non-exhaustive list, which will be very useful.

  • Product for a Niche – Make sure you are targeting a niche target. In other words, your product is aimed at a precise and highly defined target. The goal here is to define targets as precisely as possible. So, it’s not about trying to sell to everyone.
  • Need – Make sure your product responds to a problem that your target audience is willing to solve by any means. The more relevant your answer is, the more they will be willing to pay to get rid of it.
  • Test Product – Your product must be designed in a way that allows your targets to test it, discover it before committing. Certainly this aspect is intrinsically related to your product. It’s up to you to see in which form a test or demonstration version is possible.
  • Test the concept – It’s about testing your idea before you even get into production.

By paying particular attention to all these points, you can already be sure to launch a product that will be successful in the market.

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