Launching New Products/ Services

Introduction to the launch of your product or service

The launch of your product is a succession of steps forward that ensure the success of your product or service in the market.

Before launching the product you have already defined - Outline your product, service offering - Remember that this step constitutes a prerequisite for the launch of your product, you helped define a product and tested it with your target audience. Considering that it is complete, you now have the preliminary phase to commercialization.

Before launching the product you have already defined - Establish your product, service offering - Remember that this step constitutes a prerequisite for the launch of your product, you helped define a product and tested it with your target audience. Considering that it is complete, you now have the preparation phase to commercialization.

The steps for the launch of your product or service offering:

  • Define the Unique value proposition / selling point, if you do not have one yet. The unique selling proposition is your differentiator. Its definition allows you to find the positioning of your product in your market and define the promise you make to your customers. Then it will do more than simply make your clients realize your value.
  • Define the means of communication: communication is part of your marketing MIX. It must be consistent with your pricing, promotion and advertising you do for your products. It is advisable to choose the best means of communication: those who guarantee the success of your product.
  • Define the relationship you would like to establish with your customers: it should start by analyzing the different types of customers, to define and implement a proper relationship with them.
  • Locate your customers: amounts to part of the customer relationship approach that advocates a knowledge of the customer to bring the message to them and meet their need. This message will be based on your pitch, and communication about your product.
  • Test the value provided to customers, test product or service offering. Does it really deliver the promised value? Have your customers realized the value? How to make them aware?
  • Formalize the process: Write the steps in the product launch or service offering.
  • Deploy the previously defined process: this concerns the implementation of all means of communication defined above, depending on the selected process. The deployment must be paced according to the chosen rate. However, you should check the effectiveness of your actions from time to time.
  • Follow the customers: follow the customer relationship based on the relationship you establish with your customers and make it count. Monitoring should allow you to ensure the customer satisfaction pillar of your customer relationships.

 

When to go back to the launch of your product:

  • Wondering how to launch your product successfully?
  • You want to save time and money by giving your product all the chances of success
  • You want your customers to snap up your products immediately

 

DAVPRO helps you:

  • Prepare the launch of your product according to the phases outlined above
  • If you're spoiled for choice on several opportunities, first make the choice with our free tool.

 

DAVPRO advises you, supports you and trains you to launch your products successfully.

 

You can also complete this form to request a personalized study, or send us an email at contact AT davpro.fr

Our network

Achieve your goals

Atteindre objectif commerciaux  Succeed in all your plans, attain your goals todays !

 

Login

Merci pour votre remarque EN

Email:
Objet:
Message:
How many eyes has a typical person?

Thank you for your feedback ! EN

Email:
Subject:
Message:
How many eyes has a typical person?