For optimize your business strategy in three steps  you started by discovering at”l’étape 1 – What are your targets or customers waiting for?“,what your consumers expect. In this part, it’s up to you to define the problem or problems that you intend to solve for your targets or customers.

So, as a return to basics, it’s up to you to highlight the purpose of your business or to define it if you do not have one yet.

It is a kind of inventory. It is done through an analysis of the existing. But be aware that at the time of this assessment, you only have a part of the information that you will need. They will be completed with a study of the competition, in order to understand what the latter does. This will allow you to find your place in your market.

Keep in mind that whatever your business, you need to find a strong, credible differentiator that is valuable to your customers. To learn more, see the ebook, « Double your sales with your unique selling proposition ».

So you now have a lot of information that you have collected previously. Thus, you know what you offer, what you bring to your customers, in which relationship mode … By studying the customer (in step 1) and your market in this step 2, your targets are certainly precise. You also know if they are individuals (B to C) or companies (B to B).

From there, you will implement the operational marketing adapted to your targets and your market with a good MIX, a well designed and planned communication. In addition, since we are in a relational approach, make sure the efficiency of the process put in place to satisfy the customer.

This satisfaction is the pillar of any customer relationship. Without it, it’s useless to consider starting a relationship. Now, let’s see how you do it with the different categories of your targets: individuals or companies.

Continue with Step 3 – How to Address B to B and B to C Targets

You certainly have things to say then, go ahead!